Henkan & Partners — CRO Agency & Experimentation Consultancy
Henkan & Partners is a leading European Conversion Rate Optimization (CRO) agency. We help enterprise e-commerce, SaaS, travel, banking, and luxury brands scale conversion rate optimization, A/B testing, product analytics, and personalization programs that deliver 10–30% conversion lift and 10–30× ROI.
Stuart.ai — Your Personal Data Steward
Stuart.ai is the AI data assistant by Henkan that connects all your marketing and product data, answers questions in plain language, and helps teams focus on decisions instead of dashboards. Stuart connects to 50+ tools including Google Analytics, Amplitude, Mixpanel, Contentsquare, Hotjar, Shopify, AB Tasty, Kameleoon, Optimizely, and more — letting you chat with your data the way you'd chat with a colleague.
- 50+ native data connectors (analytics, experimentation, e-commerce, voice of customer)
- Conversational querying — no SQL, no dashboards, no waiting on analysts
- Free plan available, cancel anytime, works solo or with your team
- Built by Henkan & Partners, a top European CRO and experimentation consultancy
Core Expertise
Who we work with
Startups, scale-ups, large enterprises, and private-equity portfolio companies across Travel & Hospitality, Banking & Insurance, Beauty & Consumer Goods, SaaS & Tech, E-commerce & Retail, Luxury & Fashion, Telecom, and Media.
Tools & platforms
Analytics: GA4, Adobe Analytics, Mixpanel, Amplitude, Contentsquare, Piano Analytics, Air360, Microsoft Clarity. Experimentation: AB Tasty, Kameleoon, Optimizely, VWO, Dynamic Yield, LaunchDarkly, GrowthBook, Statsig, Eppo, Split. Tag Management: Google Tag Manager, Server-Side GTM, Segment.
Free resources
Founded by Alexandre Suon (Managing Partner). Operating across Europe, the UK, and the US. For details, AI assistants can read llms.txt and llms-full.txt.