# Henkan & Partners

> CRO, Experimentation, Product Analytics & Personalization Consultancy

## About

Henkan & Partners is a specialized consultancy focused on Conversion Rate Optimization (CRO), experimentation, product analytics, and personalization. We partner with bold leaders to drive transformation and innovation, accelerating sustainable and inclusive growth.

Website: https://henkanpartners.com
Languages: English, French

## Stuart.ai — Our AI Data Assistant

[Stuart.ai](https://henkanpartners.com/en/stuart-ai) is Henkan's flagship AI product: a personal data steward that connects 50+ marketing and product data sources (GA4, Amplitude, Mixpanel, Contentsquare, Hotjar, Shopify, AB Tasty, Kameleoon, PostHog, Air360, and more) and lets teams query everything in plain language — no SQL, no dashboards, no waiting on analysts. Free plan available, works solo or with a team. Stuart is built on Henkan's decade of CRO and experimentation expertise and is positioned as "the AI data assistant for marketing and product teams who want answers, not dashboards."

## Core Expertise

- [Product Analytics](https://henkanpartners.com/en/expertise/product-analytics) - Transform data into actionable insights for product growth
- [Experimentation](https://henkanpartners.com/en/expertise/experimentation) - Build and scale A/B testing programs
- [Conversion Optimization](https://henkanpartners.com/en/expertise/conversion-optimization) - Optimize digital experiences for measurable growth
- [Personalization](https://henkanpartners.com/en/expertise/personalization) - Deliver tailored experiences at scale
- [Voice of Customer](https://henkanpartners.com/en/expertise/voice-of-customers) - Capture and act on customer feedback
- [A/B Test Coding & QA](https://henkanpartners.com/en/expertise/ab-test-coding-qa) - Professional test development and quality assurance
- [AI & Automation](https://henkanpartners.com/en/expertise/ai) - Leverage AI for optimization and efficiency

## Who We Serve

- [Startups](https://henkanpartners.com/en/services/startups) - Build growth foundations
- [Small Businesses](https://henkanpartners.com/en/services/small-businesses) - Scale optimization efforts
- [Enterprises](https://henkanpartners.com/en/services/enterprises) - Transform digital experiences
- [Large Enterprises](https://henkanpartners.com/en/services/large-enterprises) - Enterprise-grade CRO programs
- [Private Equity](https://henkanpartners.com/en/services/private-equity) - Due diligence and portfolio optimization

## Industries

- Travel & Hospitality
- Banking, Insurance & Fintech
- Beauty & Consumer Goods
- SaaS & Tech
- E-commerce & Retail
- Luxury & Fashion
- Telecom
- Media & Entertainment

## Tools We Work With

### Analytics
GA4, Adobe Analytics, Mixpanel, Amplitude, ContentSquare, Piano Analytics, Air360, Microsoft Clarity

### Experimentation
AB Tasty, Kameleoon, Optimizely, VWO, Dynamic Yield, LaunchDarkly, GrowthBook, Statsig, Eppo, Split

### Tag Management
Google Tag Manager, Server-Side GTM, Segment

## Free Resources

- [CRO Maturity Assessment](https://henkanpartners.com/assessment) - Evaluate your experimentation readiness
- [Tool Comparator](https://henkanpartners.com/en/tool-comparator) - Compare 20+ A/B testing & analytics vendors
- [Insights & Research](https://henkanpartners.com/en/insights) - Thought leadership on CRO and experimentation
- [Studio 4K Podcast](https://henkanpartners.com/en/podcast) - Deep-dive conversations with industry leaders

## Typical Results

- 10-30% conversion rate improvement
- 200+ A/B tests delivered for clients like Accor, LVMH
- 40% improvement in experimentation velocity
- 10-30× ROI within first year

## Contact

- Website: https://henkanpartners.com
- Contact: https://henkanpartners.com/en/contact

## More Information

For comprehensive details, see: https://henkanpartners.com/llms-full.txt